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A dream! A vision! The desire to offer a service or product that makes a difference to people. These are the factors that motivate many individuals to pursue a career path that is fraught with risk…but so rewarding when successful…the desire to create one’s own small business! Of course, the desire to profit is also there. But for most long standing, successful enterprises, profit is the result of being successful in serving. Not the other way around. Dentists are no different. For most, their vision of improving the health of patients by providing quality oral health care is what motivates them. Unfortunately, the practical reality...

Some brands are so famous they are instantly recognizable. We all know the companies behind  the “Golden Arches” or the  “swoosh”. Or how about their accompanying slogans, “I’m lovin’ it” or “Just do it!” The simple but effective logos and slogans of McDonald’s and Nike are synonymous with their brands. They convey a message to the public that people just know…almost instinctively. That is the power of effective branding. And it is a power that has been largely unused in dentistry…until recently. More and more, dentists are embracing the power of the brand. However, many of them fail to invest in doing...

Whether you are a huge football fan or just someone who peeks at the screen once in a while between mingling with friends at a party, the Super Bowl we just watched was one for the ages. Even the most casual of fans had to find that game exciting. And while sports is often an interesting distraction from an otherwise hectic life, there is much we can take from such events and apply to our business or personal lives. The two lessons I took from Super Bowl 51 were the importance of perseverance and adaptability. Can You Persevere Like the Patriots? Dentistry can...